{"id":13506,"date":"2022-03-02T09:04:08","date_gmt":"2022-03-02T01:04:08","guid":{"rendered":"https:\/\/www.lada.gov.my\/?p=13506"},"modified":"2022-12-07T09:51:24","modified_gmt":"2022-12-07T01:51:24","slug":"launching-ceremony-of-tourism-initiatives-under-langkawi-economy-roadmap-plan-helang","status":"publish","type":"post","link":"https:\/\/lada.gov.my\/en\/launching-ceremony-of-tourism-initiatives-under-langkawi-economy-roadmap-plan-helang\/","title":{"rendered":"LAUNCHING CEREMONY OF TOURISM INITIATIVES UNDER LANGKAWI ECONOMY ROADMAP PLAN (HELANG)"},"content":{"rendered":"

\"\"<\/p>\n

Langkawi, 15th August 2020 \u2013 Langkawi\u2019s economic recovery has been the current focus of Langkawi Development Authority (LADA). As an island with high dependence on tourism sector at the rate as high as 70 percent, Langkawi also receives a huge blow from the global recession induced by the start of COVID-19 pandemic. To safeguard Langkawi\u2019s tourism sector from further crumbling, LADA is putting in efforts to revive the island\u2019s economic dynamism by introducing tourism initiatives under Langkawi Economy Roadmap Plan (HELANG).<\/p>\n

The agency is hopeful that the current tourism scenario on the island could be improved with the introduction of HELANG. With three (3) main thrusts supported by 10 strategies and 30 action drafts, three (3) of the strategies are concerned with Langkawi\u2019s tourism sector as listed below: <\/p>\n

    \n
  • 1.\tRebranding Langkawi as a safe, clean, and sustainable destination;<\/li>\n
  • 2.\tPromoting Langkawi tourism with focus; and<\/li>\n
  • 3.\tReopening of Langkawi as a tourism destination.<\/li>\n<\/ul>\n

    Today, the launching of tourism initiatives under this plan has been officiated by YB Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture Malaysia (MOTAC). It was held to highlight the tourism initiatives and consequently promote Langkawi\u2019s economic recovery efforts more effectively. The four (4) launched initiatives are:<\/p>\n

    Langkawi Great Sale (LGS)<\/strong><\/p>\n

      \n
    • i.\tThe programme is under the initiative of rebranding Langkawi as a safe, clean, and sustainable destination. It aims to promote Langkawi that has been badly affected from COVID-19 pandemic. LGS will be implemented from 1st September until 31st December 2020 after its launch on this coming 29th August 2020 at Bangsar Village, Kuala Lumpur. Its coordination also emphasises the involvement of all tourism industry players in Langkawi comprising tourism product, hotel, and duty-free shop operators, tourism agents, as well as tour guides. <\/li>\n
    • ii.\tFour (4) main packages will be offered at special prices to domestic tourists, namely the Honeymoon, Family, Group (Leisure), and Group (MICE) Packages. The packages offered cover accommodation and transport, along with visit to as well as shopping voucher rewards at selected tourism products. <\/li>\n<\/ul>\n

      Langkawi Travel Fair (LTF)<\/strong><\/p>\n

        \n
      • i.\tThis initiative is one of the main post-COVID actions to increase the entries of domestic tourists into Langkawi, thereby regenerating the economy of the island\u2019s industry players and locals.<\/li>\n
      • ii.\tLTF is scheduled to be held in four (4) series at the following venues:<\/li>\n<\/ul>\n
          \n
        • a.\tSunway Pyramid Mall (21st to 23rd August 2020)<\/li>\n
        • b.\tPutrajaya Lake Club (networking session) (24th August 2020)<\/li>\n
        • c.\tIOI City Mall Putrajaya (4th to 6th September 2020); and<\/li>\n
        • d.\tPenang Island (September 2020)<\/li>\n<\/ul>\n

          Legendary Trails<\/strong><\/p>\n

          These trails are created to provide tourists opportunities to travel on the island following trails suited to their preferences. The seven (7) trails implied are Geo Trail, Eco Trail, Adventure Trail, Culture & Heritage Trail, Duty-Free Shopping Trail, Leisure & Learning Trail, and Food Trail. The newly introduced initiative will attract more visitors to enjoy the diverse tourism experiences in Langkawi. <\/p>\n

          Kuah Down Memory Lane Trail\/Guidebook<\/strong><\/p>\n

            \n
          • i.\tKuah Down Memory Lane is an excursion whereby visitors accompanied by tour guides will embark on trips to recollect memories, history, and culture of Langkawi community especially around the town of Kuah. The introduction of this new tourism product by Langkawi Tour Guide Association (LTGA) in collaboration with LADA will offer holidaymakers a refreshingly different tourism experience, hence providing added values for Langkawi. <\/li>\n
          • ii.\tThe adventure starts at the main entrance of The Westin Langkawi Resort & Spa and ends at Laman Mar Mar. Tour guides will be explaining in detail the stories behind each historical location such as Jalan Pantai Dato\u2019 Syed Omar, Kuah Jetty, Dataran Lang (Eagle Square), Legenda Park, The Old Sanatorium, CHOGM Park, Kelana FC Field, Al-Hana Mosque, Kuah Old Town, and Kuah River. The total time taken for the whole trip is about two (2) hours which covers a total distance of 1.5 km. <\/li>\n<\/ul>\n

            During early announcement of HELANG on last 31st May 2020, one quick win action known as Retraining & Upskilling of Langkawi Tourism Frontliners Programme has been implemented under the strategy of rebranding Langkawi as a safe, clean, and sustainable destination. The programme was successfully held with cooperation from Langkawi Tourism Academy (LTA) from 5th to 17th July 2020.<\/p>\n

            LADA hopes the strategies and actions that have been planned and launched this time would not only reinstate Langkawi\u2019s tourism income but also bolster the island, making it more durable in surviving the economic recovery phase that is still uncertain. Involvement of all government agencies, private sector, industry players, NGOs, and local community is deemed as the main pillar to resuscitate the island\u2019s economy.<\/p>\n

            -THE END-<\/p>\n

            Langkawi Development Authority (LADA)
            \n15th August 2020<\/p>\n

            ____________________________________________________________________________________________________
            \nFor further information regarding this press statement\/release, please contact
            \nCorporate Services Unit (UKK) (LADA) at 04-9600626.\n<\/p>\n<\/li>\n<\/ul>\n<\/div>

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