From August 19 to 21, 2024, LADA participated in EVENTXPO 2024, held at the Kuala Lumpur Convention Centre. This premier exhibition, organized by the Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS) in collaboration with the Malaysia Convention & Exhibition Bureau (MyCEB) for Malaysia Business Events Week (MBEW), focused on the MICE (Meetings, Incentives, Conferences, and Exhibitions) and business event sectors.
The event saw around 300 conference delegates, 60 domestic and international exhibitors, 50 hosted buyers by MyCEB, industry professionals, and investors, drawing a total of approximately 3,000 attendees.
LADA took this opportunity to promote Langkawi’s MICE incentives and facilities, aiming to attract high-quality MICE groups and business events. We showcased the extensive MICE amenities available at Langkawi’s hotels and resorts, the Mahsuri International Exhibition Centre (MIEC), and the Langkawi International Convention Centre (LICC).
The three-day event also featured interactive workshops, ‘pocket talks’ by industry experts, and career exhibitions, providing valuable insights and opportunities for students and professionals exploring careers in the industry.
Through this event, LADA engaged in networking and collaborative efforts with MICE and event industry stakeholders, striving to bring more corporate events, conferences, incentive groups, and exhibitions to Langkawi.
