Langkawi Development Authority (LADA) had conducted the Launching Ceremony of #InisiatifPelancongan @Helang on 15th August 2020 at 101 Paradise Island. The event was officiated by YB Dato’ Sri Hajah Nancy binti Shukri, Minister of Tourism, Arts, and Culture. Langkawi Economy Roadmap Plan (@HELANG) aims to conserve and reinforce the economy of Langkawi community, rebrand Langkawi as a safe, clean, and sustained destination as well as to promote Langkawi with focus.

Langkawi Great Sales, Langkawi Travel Fair, 7 Legendary Trails and Kuah Down Memory Lane Trail/Guidebook are among the planned programmes under tourism initiative. A media conference session was also held during the ceremony.